PRESS RELEASE:
Mazda Furai Concept and 2009 RX-8 to Make
World Debut at 2008 North American International Auto Show
Mazda Motor Corporation will showcase the world premieres of the Mazda Furai
concept vehicle and the heavily revised 2009 Mazda RX-8 sports car at the
2008 North American International Auto Show (NAIAS), to be held in Detroit
from Sunday, January 13 through Sunday, January 27, 2008. On the heels of
its show-stopping debut at the 2007 Tokyo Motor Show in October, the Mazda
Taiki concept vehicle also will make its North American debut, the first
time it has been shown outside Japan.
Mazda Furai -- 'Sound of the wind'
Inspired by the fact that, on any given weekend, there are more Mazdas and
Mazda-powered cars road-raced in the United States than any other brand, the
Mazda Furai (Japanese for "sound of the wind" and pronounced "fu-rye") is
the sort of car that could only come from a company that incorporates the
"Soul of a Sports Car" into everything it builds, but with an eye toward the
future and the environment through the use of 100% ethanol produced in
partnership with British Petroleum (BP).
Furai takes Mazda's unique Nagare (Japanese for "flow") design language a
step further as it is translated into a concept car based on an American Le
Mans Series (ALMS) racing car. The car utilizes the Courage C65 chassis the
company campaigned in the ALMS series only two seasons ago, and the 450-hp
three-rotor rotary engine that distinguishes it from anything else on the
track.
Says Franz von Holzhausen, Mazda's North American director of design, "Furai
purposely blurs boundaries that have traditionally distinguished street cars
from track cars. Historically, there has been a gap between single-purpose
racecars and street-legal models -- commonly called supercars
-- that emulate the real racers on the road. Furai bridges that gap like no
car has ever done before."
Mazda's critically acclaimed Nagare design language describes the flow of
water, air, people or things moving in one direction. Mazda Nagare is flow,
with an insightful and spirited styling, which, in Mazda Furai, invokes a
raw, unfettered desire to possess everything this car represents.
2009 Mazda RX-8
Sporting a freshened design, improved handing, acceleration, quality and
features, the 2009 Mazda RX-8 continues to be a "Sports Car like no other,"
and shows that the rotary engine is still an important part of Mazda's
future.
Since its launch in 2003, the Mazda RX-8 has been hailed as a genuine sports
car, but with a totally new, four-door, four-seat format that delivers
sports car values, passenger comfort and driving pleasure. Powered by the
world's only mass-produced rotary engine, RX-8 is the spiritual successor to
the 1967 Cosmo 110S, the world's first twin-rotor production car. With
almost two-million rotary engines sold, and the company's legendary win at
the 1991 24 Hours of Le Mans -- the only Japanese brand to ever win the
endurance racing classic -- the rotary engine is the sole preserve of Mazda.
Mazda Taiki
Making its North American debut, the first time it has been shown outside of
Japan where it was hailed as the "Concept of the Show" by a major enthusiast
publication at this year's Tokyo Motor Show, Mazda is eager to show the
Mazda Taiki alongside the all-new Mazda Furai.
While Taiki is significant as the fourth of the Nagare-inspired concepts in
the series, it is also the third rotary-powered car that will be debuted on
the Mazda stand. Mazda is committed to the current and future development
and production of the rotary engine, as well as pursuing multiple fuel
strategies under its Sustainable Zoom-Zoom plan.
The challenge to create "a design that visually expresses the flow of air"
was inspired by the image of a pair of Hagoromo -- the flowing robes that
enable a celestial maiden to fly in Japanese legend -- floating down from
the sky.
Inspired by Japanese koinobori -- the decorative "climbing carp streamers"
-- the notion of creating an Air-tube became the concept word for the
interior design. In accordance, from the dashboard and seats down to the
door trim, the interior space creates the dynamic sensation that the flow of
the wind is being visually depicted.
Additionally, Mazda will have a special display of racecars on its stand
during the press days, and the full lineup of production cars for consumers
to sample for public days.
Headquartered in Irvine, California, Mazda North American Operations
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States, Canada and Mexico through nearly 900 dealers.
Operations in Canada are managed by Mazda Canada, Inc., located in Ontario,
Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.
(from Mazda Press Release)
MAZDA FURAI CONCEPT: THE EMBODIMENT OF ZOOM-ZOOM
DETROIT – As the latest in Mazda’s award-winning and highly acclaimed series
of Nagare concept cars, the Furai P2 concept vehicle celebrates 40 years of
rotary engine and international motorsports heritage with the raciest
interpretation of NAGARE design language to-date.
NAGARE: (pronounced “na-ga-reh”), Japanese for flow and the embodiment of
motion
FURAI: (pronounced “foo-rye”), Japanese for sound of the wind
Furai is the sort of car that could only come from a company that
incorporates the “Soul of a Sports Car” into everything it builds, but with
an eye toward the future and the environment through the use of renewable
fuels. Driving toward sustainability, Furai was initially tuned to operate
on 100 percent ethanol fuel, the first time a racing three-rotor rotary
engine has been fueled by ethanol. Research continues in earnest with
partner BP into other renewable and future fuels, including ethanol gasoline
blends like E10.
On any given weekend, there are more Mazdas and Mazda-powered cars
road-raced in North America than any other brand of car. This is because
every Mazda sedan, coupe and sports car really is developed with the highest
possible dose of the company’s trademark Zoom-Zoom – truly the Emotion of
Motion.
However, Zoom-Zoom is more than simply vehicle performance. The look and
style that is Zoom-Zoom can best be seen in previous NAGARE-based efforts,
including the Mazda Nagare concept that debuted at Los Angeles in 2006;
Mazda Ryuga, which was first shown a year ago in Detroit; Mazda Hakaze,
which appeared in Geneva last year; and Mazda Taiki, the star of the 2007
Tokyo Motor Show.
“Nagare” is how Mazda’s future models will sustain the Zoom-Zoom spirit by
exhibiting their strong affinity for motion.
Manufacturers commonly showcase design studies with little or no intention
of actually using the theme presented. Mazda’s approach is the opposite: All
of the Nagare concepts, including Furai, help evolve this evocative surface
language for future use. Every vehicle Mazda sells embodies the soul of a
sports car to achieve a true Zoom-Zoom dynamic character. Nagare is how this
celebration of motion will be portrayed on interior and exterior surfaces in
future models. Instead of form following function, the two merge as one.
Franz von Holzhausen, Mazda North American Operations’ (MNAO) Director of
Design and the person who lead the team that created the Furai, explains the
concept behind the concept, “We were looking for a way to bridge the gap
between Mazda Motorsports and the production vehicles in our lineup. The
mindsets of road-car and racing car fans are quite different, so the purpose
of Furai is to find a meeting point for these disparate interests.” He
continued, “Furai achieves this by purposely blurring boundaries that have
traditionally distinguished the street from the track. Historically, there
has been a gap between single-purpose racecars and street-legal models —
commonly called supercars — that emulate the real racers on the road.”
Track cars are, by their competitive nature, ill-suited for practical
highway use, as well as generally far from road-legal. Some supercars visit
the track on occasion, but they are primarily road cars not properly
equipped for racing. The aim of Furai is to bridge this gap.
That said, Mazda neither intends to race Furai, nor is it a supercar the
company plans to build and sell in the near future. Rather, Furai is a
design study that lives between those extremes. Without the restrictions
imposed by serial production models, and with the freedom of an autoshow
environment, Mazda is using the opportunity to evolve the company’s Nagare
design theme one more step closer to reality.
Instead of mimicking racecar components and design elements in a road car –
the strategy preferred by supercar manufacturers – the “Mazda way” was to
begin this project with the real McCoy: a Courage C65 chassis that earned
its stripes during two seasons of LMP-2 endurance racing in the American Le
Mans Series (ALMS). This sports car was successfully campaigned under the
MAZDASPEED Motorsports Development banner by B-K Motorsports during the 2005
and 2006 seasons. Drivers Jamie Bach, Guy Cosmo, Elliott Forbes-Robinson,
and Raphael Matos piloted the car to one victory and a total of nine podium
finishes in 15 ALMS events. B-K finished third in championship standings
both years; Bach and Cosmo were co-Rookies of the Year in 2005.
“Anticipating future rules changes in the ALMS, we created a new closed
cockpit which would be more appropriate for a future production model,” said
von Holzhausen. “The major element we did not change is the 450-horsepower
RENESIS-based R20B three-rotor rotary engine that provides Furai ample
Zoom-Zoom. The ultimate Mazda in our minds is rotary powered; as a company,
we have no intention of abandoning that valuable asset. When people think of
the very best sports cars in the world, the rotary powered Mazda RX-7 is
always on that list.”
The Furai concept serves as a turning point in the Nagare developmental
process. While the four previous concept cars explored different ways to
express Mazda’s emerging design philosophy and to explore an aesthetic, this
one is all about function – every last texture and detail serves some
functional purpose. In essence, the Furai creative process boiled down to
guiding air over and through the body in fruitful ways. To prove that this
concept goes far beyond static aerodynamic analysis, Mazda’s design,
motorsports and R&D teams worked together to construct Furai as a 180-mph
rolling laboratory to demonstrate its functional capabilities on demand.
“The basic proportions of contemporary race cars are every designer’s
dream,” enthused von Holzhausen. “Furai is less than 40-inches high but
nearly 80-inches wide.”
While Furai strikes an incredibly strong presence, the real beauty of the
project – and it’s most valuable asset as a real-world test-bed – is in the
details that von Holzhausen and his team incorporated:
·
The body
surface provides ample opportunity to feature core design elements such as
aggressive headlamps and Mazda’s trademark five-point grille.
·
The headlamp
trim pieces function as guide frames to help cancel aerodynamic lift.
·
High-pressure
zones just above the front wheels are relieved to serve the same end.
·
The air flow
package takes air moving under the front of the car and guides it inside the
body to the engine-cooling radiators.
·
Nagare
textures incorporated in the side surfaces feed air to the rear brakes, the
oil cooler and the transmission cooler.
·
An under-car
diffuser that begins rising aft of the cockpit helps draw the volume of air
flowing through the heat exchangers and engine bay out the rear.
The Mazda design and R&D
teams worked closely with Swift Engineering to refine the aerodynamic
characteristics, assuring that Furai remains glued to the ground at high
speeds. Through its existing relationship with Swift Engineering, forged
through development of the Mazda/Cosworth-powered Champ Car Atlantic
chassis, the team used complex Computational Fluid Dynamics (CFD) software
to tune various Nagare design elements to function at a high degree of
efficiency. Drag, downforce, lift and overall esthetics were all key
considerations.
Sourced straight from the race track, the Courage carbon-composite tub is
essentially intact under the new Furai body, including the right-side
driver’s seat. Instead of the stark interior typical of race cars though,
this cockpit is finished with more comfortable but still highly functional
surfaces. An electronic display screen and shift paddles are built into the
steering wheel.
In the chassis’ original racing configuration, the passenger seat is filled
with electronic gear, so those components were relocated elsewhere to
provide adequate space for two occupants. The greenhouse is somewhat wider
than the original cockpit to provide adequate head and shoulder room and
suitable outward visibility. Doors attached with butterfly hinges provide a
very efficient means of entering the cockpit. In this instance, the design
team followed an approach that has proven very effective during years of
endurance racing.
“One thing we learned from CFD studies is that we don’t need much rear wing
to balance the down force created by the front splitter and the Nagare
features we’ve sculpted into the body” offered von Holzhausen. “Combustion
air is provided by a variation of the Turbo Tongue device that Swift
developed for Indy car use a decade ago. It rises slightly higher than the
surrounding roof surface to ingest clean air above the boundary layer. Our
final design works so well that we applied for a joint patent with Swift. Of
course, it helps that it’s a real piece of art, too, and one we had to
incorporate into the design.”
Irvine, Calif.-based Aria Group was responsible for creating new composite
panels and they worked hand-in-hand with Mazda North American Operations’
own in-house fabrication team to mate them to the Courage chassis. The dark
matte finish with red and orange accents harkens back to the livery worn by
Mazda’s legendary 787B when it won the 24 Hours of Le Mans in 1991, making
the company the first – and still only – Japanese company to ever win the
endurance classic.
Furai not only probes future design possibilities, it also ventures ahead
with alternative renewable fuels. Consistent with Mazda’s recently announced
“Sustainable Zoom-Zoom” initiatives, Furai’s three-rotor powerplant has been
tuned to run powerfully on ethanol (ethyl alcohol) and ethanol gasoline
blends. There are exciting advances being made in renewable fuels, from
current blends like E10 (10% ethanol and 90% gasoline) with research ongoing
in making Ethanol from cellulostic materials, to future renewable gasoline
components like Butanol, a higher order alcohol which is fungible with
gasoline. The addition of these renewable components improves Mazda’s
understanding of how these fuels work with the company’s technology. and
reduces the consumption of fossil hydrocarbons and the emission of harmful
greenhouse gasses.
John Doonan, Mazda’s manager of motorsports team development, explains the
thinking behind Furai’s use of alternative renewable fuels: “One of our key
technical partners in our motorsports activity — BP — helped facilitate our
use of renewable fuels for this concept vehicle. Going forwards, we are
working with BP to determine appropriate renewable fuels for the vehicle and
potentially our team entry for the 2008 ALMS series. BP is a strong leader
in the renewable fuels areas, recently announcing a $500M investment in the
Energy Biosciences Institute, and we are proud to partner with them.”
Doonan continued, “In 2007, ALMS required use of renewable fuels, so we’re
projecting ahead with this application to gain experience. BP has a very
green focus in the marketplace, and it’s Mazda’s intention to sustain its
Zoom-Zoom performance image on and off the racetrack. While Mazda’s rotary
has proven readily adaptable to various alternative fuels, including
considerable work with hydrogen fuel, this is the first time it’s been
engineered for other renewable Ethanol blends.”
Through the BP partnership, Furai has been specially tuned to operate on
renewable fuels. BP engineers continue to work to optimize other fuels,
including investigating new future renewable fuel components. This is
Mazda’s first experience with ethanol fuel in a three-rotor racing engine,
and the results have been convincing that, once again, the Mazda rotary
engine is unique in its ability to run well on multiple fuels.
Ethanol is derived from grains such as corn and wheat or soybeans. Corn, the
predominant feedstock, is converted to ethanol in either a dry or wet
milling process. Future advances for renewable gasoline components include
utilizing a wide variety of cellulosic biomass feedstocks, including
agricultural plant wastes (corn stover, cereal straws, sugarcane bagasse),
plant wastes from industrial processes (sawdust, paper pulp) and energy
crops grown specifically for fuel production, such as switchgrass.
But what Furai has shown the Mazda team is the real value of teamwork and
key partners:
·
Racing Beat
worked tirelessly to develop the world’s only ethanol powered three-rotor
rotary engine.
·
Mother’s
Waxes and Polishes supplies an extensive range of waxes, polishes, and
cleaners to keep the car looking its best at all times.
·
Together with
Liferacing, AER developed a six-speed paddle-shift mechanism.
·
Brembo worked
with the Mazda team to ensure the brakes were as effective on Furai as they
were in competition
·
Sachs and
Eibach worked together to bring an aggressive, but steetable, shock and
spring package.
·
Nippon Paint
provided the amazing three-feet-deep paintwork.
·
Castrol
supplies all the high-performance lubricants.
·
Mazda’s 2006
and 2007 ALMS tire development partner Kumho created the special tread
patterns necessary for Furai’s tires.
·
Wheels are
from partner BBS, and are 14-spoke, centerlock aluminum.
·
Seatbelts
come from Sparco Motor Sports.
·
Data
acquisition and powertrain controllers are manufactured and tuned by MoTeC,
one of the world’s leaders in racing electronics.
Headquartered in Irvine,
California, Mazda North American Operations oversees the sales, marketing,
parts and customer service support of Mazda vehicles in the United States,
Canada and Mexico through nearly 900 dealers. Operations in Canada are
managed by Mazda Canada, Inc., located in Ontario, Canada, and in Mexico by
Mazda Motor de Mexico in Mexico City. |